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2008 FULL PRESS RELEASE
 


The Home Show attracts serious qualified customers; they are paying an entrance fee, so they are there to buy. Our visitor research tells us the key reason they visit is to simply take advantage of the convenience the show offers. That is the many thousands of home-related products and/or services in the one central location at the RNA Showgrounds. Visitors can compare the varying products and prices, plus obtain all your professional advice face-to-face from the experts and make an informed choice.


Almost half of the show's visitors either make a purchase at the show or place an order, and a staggering 83% say they were likely to make a purchase over the next 12 months. We will deliver you the customers you need just to convert them into 'real' sales through a well thought out display and promotional strategy.


Some 60% of show visitors say they saw new products and services they had never seen before. if you are launching a new product then the Home Show is the perfect vehicle to research the market and collect high quality leads thus creating a database for your business. If you have something new to announce at the 2008 Show please send us a media release with the relevant photographs and we'll endeavour to publish it in our editorial stories leading up to the show.   It goes without saying promotional support for the show will be enormous with The Courier-Mail, The Sunday Mail and the Brisbane News running intensive campaign leads up to and during the Show. The press advertisements will be backed by many interesting stories centering on new products, as well as exciting aspects on what's happening at the show, including informative demonstrations and presentations. In addition, the show will be promoted across selected television and radio stations to ensure maximum attendance.


An integral part of the Show's success is the Home Show supplement which will be inserted into The Courier-Mail prior to the Show. This publication is also available at the entrance of the show, so it actually doubles as a show directory. It's the perfect tool for your potential customers to find out what your business has to offer, which might be a new product, a show special or a value added promotion for show customers only. It's only commonsense that tells you that those exhibitors that advertise are improving their chances of gaining increased sales at the show. Call Queensland Newspapers Special Projects on 07 3666-6316 to find out more.