Friday March 12 , 2010

Why Exhibit

Exhibitions Deliver!

  • Exhibitions attract targeted buyers

  • Exhibitions attract decision makers

  • Exhibitions serve a variety of purposes for visitors

  • Exhibitions provide returns

Why Exhibitions Work

  • 54% of visitors come specifically to see new products and services

  • 48% come for information

  • 40% to keep up to date with technology

  • 15% to make business contacts

Did you know?

  • 21% have attended the same event before

  • 53% plan to attend before the event opens

  • 82% of those from out of town or state have travelled specifically to visit the event

  • 87% are aged over 25

 

Ten Reasons to Exhibit

  • Meet thousands of new buyers and develop a quality database

  • Develop a personal and direct relationship with your clients
  • Show your full product range in real life rather than a catalogue.  Live events provide the best possible interactive marketing platform
  • Let buyers use all five senses to gain a full appreciation of your product
  • Get immediate feedback on your product range
  • Overcome objections and accelerate the buying process
  • Sell product at the event
  • Raise your profile in the industry and add value to your brands
  • Locate new agents and distributors for your products
  • Launch a new product and generate media interest
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