Why Exhibit?*
Exhibitions attract targeted buyers
Consumer events attract a broad range of qualified visitors from a large area.The attraction of a specific and targeted event brings crowds that are interested in
saving time and money by seeing everything in the one place, at the one time.Exhibitions are a powerful, face-to- face form of direct marketing, to people interested
in your product, service or industry.Maximise the impact you have on them by involving as many senses as possible in your
marketing approach for the event.
The Power of Exhibiting
Exhibtions offer the exhibitor a dynamic, cost effective, one-stop opportunity to
maximise contact with their existing clients and potential customers.They provide targeted and qualified buyers and whatever your marketing objective,
exhibitions are the perfect forum to test, demonstrate, research, reinforce, advertise,
sample, monitor, measure and evaluate results and, of course, sell. It is the only medium
able to involve the impact of all five senses - sight, sound, smell, taste and touch.
Delivering buyers
The buying power of a consumer show is high, with 59% of all
visitors intending to make a purchase at the show.
DID YOU KNOW
On average, 38% of visitors claim to visit consumer shows
in cities other than their own.
Tip
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- If your product/service is one the
visitor can take with them there and then, look at ways you
can encourage on the spot sales and orders with deposit/
full payment at the show whilst they are hot.
- Have detailed information on how to obtain your product and service in another city.
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A captive group of potential buyers
76% of visitors spend half a day or more at the show.
DID YOU KNOW
More than 22% of visitors also use consumer shows as general outings or leisure time
activity.
Tip
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- Plan regular demonstrations and activities that will entertain and motivate visitors to
return to your stand.
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Informative
62% of visitors state that information is the major reason
they attend exhibitions.
DID YOU KNOW
21% of visitors decided to attend the show because they
had attended the same event before.
Tip
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- Glossy 4 colour brochures can be
expensive to hand out to all visitors to the stand.
- Prepare 1 colour or photocopied fact
and information sheets.
- Train and rehearse qualifying lines for the staff to ensure the database you collect is
strong and relevant..
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Keep up-to-date
34% of visitors attend specifically looking for
new products/services.
DID YOU KNOW
19% of visitors are interested in new technology.
Tip
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- Make sure your stand looks fresh and
changed each year to meet the market needs.
- Display and highlight new realeases and design the stand around the products/services
rather than trying to fit product/services into a design..
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Pre-planned attendance
53% of visitors plan to attend a show a week or more before
it opens.
DID YOU KNOW
82% of the respondents who had travelled from out of town
and state did so specifically to attend the show
Tip
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- Announce your involvement in the
show by including a brief message and our stand number on
your fax header sheet, invoices and statements and mailouts.
- Also, tag your website and create
links to the show site and other relevant promotional sites.
- Talk to the organiser about linking in with any promotional campaigns for the show.
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Visitor profile
Male visitors dominate consumer show attendance.
Visitor fall into the following age groups
* EEAA Research 1999.
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